The Tipping Point: How Little Things Can Make a Big Difference. Gladwell, Malcol

Anmerkung des Verkäufers: Einband weist Verschmutzungen auf, minimal bestoßen, Bleistifteintrag auf Vorsatz, Seiten leicht angegilbt, sonst ein gutes Exemplar / binding shows soiling, minimally bumped, pencil entry on endpaper, pages slightly yellowed, otherwise a good copy. - THE TIPPING POINT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. / Contents Introduction ONE The Three Rules of Epidemics TWO The Law of the Few: Connectors, Mavens, and Salesmen THREE The Stickiness Factor: Sesame Street, Blue’s Clues, and the Edu